HomeBusiness Case StudyDue to its three reasons, Lenskart overshadowed the big brands of Reliance...

Due to its three reasons, Lenskart overshadowed the big brands of Reliance Group. The most interesting thing is that Tata is an investor in it and it turns out to be its competitor.

Has defeated the big brands of Tata Group and Reliance Group. Only one company named Lenskart was just a startup but today it is making five times more money than Tata’s Titan Eye+ and eight times more than Reliance’s Vision Express.

The shocking thing is that Ratan Tata ji would never have imagined even in his dreams that the lens cart in which he is an investor would turn out to be his biggest competitor in the future. Lenskart became such a big brand due to three reasons.

Main reasons for the success of Lenskart-

Free Eye Test– Lenskart has provided its customers with the facility of free in-store eye checkup, which was not being offered by other companies. And you can also call their opticians to your home to get your eyes checked, that too for just Rs 99.

Zero Error: Lenskart has zero error in spectacles compared to local opticians, providing better quality to the customer.

Fast Delivery- Lenskart has succeeded in reducing the delivery time from 7-12 days to 72 hours, thereby increasing customer satisfaction.

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